About Luumi

About LUUMI

Luumi, inspired by the Estonian word “luumi” (snow), is where softness meets boldness. Our logo — a unique blend of snowflakes and fire — symbolizes the duality of the modern woman: cool, elegant, and fiercely powerful.

Luumi isn’t just activewear — it’s a statement. Every piece is designed to flatter your form and fuel your confidence, combining comfort with unapologetic sexiness.

What sets Luumi apart? Art.

Our collections go beyond basic colors — each design features artistic patterns that make every piece feel like a canvas in motion. From eye-catching splashes to dynamic prints, Luumi brings fashion and function together in a way that’s meant to be seen.

Whether you’re hitting the gym or the streets, Luumi is your daily reminder: you’re art, and you’re on fire.